Social networking websites can be fun. But then, with too many ads and privacy concerns, many people are drifting away from the popular social networking bigwigs. In such situations, a networking site like Ello may be quite an alternative. In case you’re wondering what Ello is all about- this is a social networking site that has been launched in March 2014. With zero advertisements, no data collection and more privacy, Ello surely appears to be promising enough. Keep reading, for a better scoop on this latest social networking website.
What is the hype around Ello?
Ello became popular in late September 2014, after a crackdown by Facebook on the use of pseudonyms, many people, particularly those in or sympathetic to the LGBTQ community, flocked to Ello. Ello registration is by invite only. Existing users can invite their friends. One user can invite up to 5 friends. This start-up has seemed to be downright intriguing and innovative too. Thus, if you’re willing to try out something new, Ello could be your answer.
How is Ello different?
Ello is different because the site does not have ads. Ads are not a big issue, but very often they affect your browsing experience. On top of that, ads constantly popping up on your screen can be a really irritating thing, particularly those in the news feed. Ello is like a breath of fresh air as it does not come with a single advertisement. You can thus, enjoy an unfaltering browsing experience with the website.
The main attraction of Ello is their non-commercial agenda. Instead of connecting with businesses, they aim to connect with the users of the site. Building an awesome social networking platform for the users is the agenda of Ello, and they have strived to achieve this goal with a non commercial perspective.
The company believes in simplicity and transparency. So, they’ve kept the structure and the user interface extremely simple. In fact, you can easily browse along the site even if you’re not a tech expert. Ello has also strived to become a tool for empowerment. That’s what the Ello manifesto says.
This social networking website also doesn’t hamper or intrude in your privacy. In fact, the data collection is absolutely limited in this website. Thus, if you love keeping your social life private, this website can be a great option.
How will Ello make money?
Ello is a simple social networking website which is perfect for people who tech savvy. The site has simple features, but you can always upgrade to new features. In this manner, Ello will make money without ads and without intruding in your privacy. In this article it is revealed that Ello has accepted Venture Capital. Venture Capiitalists tend to want their money back many times over so we are sure that there must be a viable plan for Ello to make money.
How good is Ello as compared to others?
The smart features, short, straight and simple privacy policy and ad-free browsing experience are some viable reasons why you should trust the site. However, how attractive the social network remains for younger users needs to be seen. The typeface looks a little retro and the social network needs to have more emphasis on imagery like Snapchat, Whatsapp and others. Also the social network does not have a mobile app at the moment. This social network might pique the interest of users who are more concerned about online privacy and how much of their personal data is used by advertisers. Also, we need to see over a period of time how this social network maintains what it promises to achieve, an ad free experience.
Although, how good it can work as compared to the existing sites remains to be tested and seen over a period of time. As of September 2014 Ello has 1 million+ users.
If you would like to discuss Ello or any other Social Media platform and the opportunities for your business, feel free to give us a call on +44 845 2264 247 or drop us an email via mail@marketingfundamentals.com. We are a leading Content Marketing Agency in London.
We hope you find this information useful.
Kind regards,
Marketing Fundamentals Team
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