This video is called, Why you Should Make TutorialsHow Many Leads By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.
This post may contain affiliate links, please read our disclosure for more info.
In this video, Mike Pitt discusses, Why you Should Make Tutorials
This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.
Tutorials Appear as Search Results
In this video, I discuss making tutorials related to your target audience. In most cases. when people are find your company website or YouTube channel they were not specifically looking for them. Instead they were looking for the solution to a problem that are currently facing and your YouTube channel or website has appeared as one of the search results.
This problem that they are facing is a very powerful motivator for the potential consumer and if you can solve it, you have the opportunity to start a relationship with that potential customer. This is why ‘How to’ videos or tutorials remain so popular on YouTube, as the content creator you demonstrate how to use a particular piece of software for the best results or how to complete a specific task. The viewer appreciates that you have made the video to help them.
Tutorials Bring People to your Business
Straightaway the consumer will have a favourable impression of the person and company that has created the tutorial. You will earn their trust and they will explore your company and social media links without you ‘selling’ yourself to them. This is the beauty of tutorials as pieces of content.
In the video, I explain how I discovered this first hand when I made a tutorial for a some Social Media Marketing software. The video tutorial received a lot more views than other videos that I made at the same time. The power of tutorial videos was clearly demonstrated, as a result more people visited my company website and social media links.
Take Action
Have you made any tutorials to help your prospects or leads? Is this an activity that you are now going to start doing? Let me know in the comments section below. Also, let me know if you would like my help.
If you’ve liked this post you will also like the following posts:
LinkedIn: Advice for B2B Businesses Playlist
How to Increase LinkedIn Company Page Followers
Why I Stopped Using LinkedIn Sales Navigator
LinkedIn: Company Page Followers No Longer Viewable
How I Follow Up With LinkedIn Searchers
LinkedIn: How to Approach Leads the Right Way
How to use Telegram for New Business – Part 1
LinkedIn: Inside an Engagement Pod – Part 1.
LinkedIn Storytelling: How to Tell Stories on LinkedIn
My Most Viewed Post on LinkedIn
LinkedIn: Advice For B2B Businesses – Playlist
B2B Content Marketing Agency London
Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.
If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com
On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.
Best regards,
Mike Pitt
Founder, Marketing Fundamentals Ltd
Subscribe to
Follow us on LinkedIn
This is video number 392 and blog post number 577
Follow us on Social Media
