This is blog post 333. This blog post is an answer I gave on Quora to the question, What Were Your first 6 Months of Blogging Like? I decided to share it here because I believe it will give encouragement to B2B bloggers and marketing professionals who work with agencies to create great content.
‘ This is a great question. I had very realistic expectations when I started blogging professionally in 2010. I was working for a large international advertising agency as a consultant at the time I started my blog and knew that it would take time to build an audience. The results were much better than I expected. Within a few weeks of blogging I had people commenting on my posts on my website and responding to the posts when I tweeted them on Twitter. I was starting a lot of conversations and people appreciated that I was creating great content rather than just retweeting other people’s content.
I was pleasantly surprised by how quickly people responded and can only attribute that to the content because the website template I was using at the time was horrible! Haha. In hindsight I was fortunate that my consultancy work meant that I had a ‘long runway’ with regard to the blog. I didn’t need to earn money from it straightaway and I was able to develop what I refer to as my Blog Voice as I wrote each week. At that point I had committed to writing a post per week.
Advice for Bloggers
My advice to you is this:
1. Commit to a regular weekly time slot to write your posts and also a regular time to publish them. Your audience will come to expect them and you’ll see spikes in web traffic on these days.
2. Do not be discouraged, at one point every blogger in the world has had the thought that no-one is reading their posts. In most cases, this is incorrect. It’s just that only a small percentage of people confirm they have read your posts or leave a comment.
3. Good luck with your blog and if you’d like me read one of your posts message me and I will give you honest feedback.’
If you have enjoyed this post you might also like, Is it too Late to Start a Business Blog?
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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.
If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com
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Mike Pitt
Founder & CEO
Marketing Fundamentals Ltd
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This is blog post number 333.
