This week’s post enables us to achieve two of our objectives with our blog – to demonstrate how content marketing works and to put some of our clients in the spotlight. One such client is Cloud Knowledge Base – Cloud Knowledge Base helps businesses become more resourceful by migrating to the Cloud.
We have been creating content for them, distributing via relevant social media platforms and consulting on overall marketing strategy.
Last Friday (April 26th) Cloud Knowledge Base were awarded Best Stand at the Richmond Business Expo but more significantly they were able to generate over 150 qualified new business leads which is absolutely phenomenal.
How did content marketing help them achieve this level of success?
1. Pre announced their appearance at the event as an exhibitor
2. Established their authority in the Cloud solutions sector
3. Delivered a specific time sensitive call to action.
4. Started conversations that were continued at the event.
5. A great stand, excellent promo team and cupcakes also contributed to their success.
Are you keen to find out what content marketing can achieve for your business? If so, feel free to give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.
We hope you have found this information useful.
Best regards,
Marketing Fundamentals Team
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