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Having an appealing and functional website or mobile app is essential for a small business trying to compete in the 21st century. Failing to test and optimize these digital marketing tools can lead to them being poorly received by your audience. A recent study found that over 50 percent of the Internet users polled claimed that all it took was one bad experience for them to write a business off completely.
Focusing solely on the content on your new website can lead to various problems with its overall design. Adequately monitoring the way your mobile app or website is performing is easy when using programs like https://www.pingdom.com/. As soon as signs of user experience or functionality issues arise, you need to work on getting them fixed in a hurry.
Read below to find out more about the correlation between a great user experience and SEO.
Search Engines Like Google Are Getting Smarter With Each Passing Day
The main goal of a search engine like Google is to provide their users with the best possible results for the search phrases they use. In the past, Google would consider factors like whether or not the search phrase in question was mentioned on a website and whether or not the website in question was trustworthy before directing users to it. While these factors are still considered during the search process, Google’s AI infused RankBrain program considers other factors as well.
This system looks at things like page layout and navigational elements during this process. Having a website that is both optimized for both user experience and SEO success can serve you well. These elements may be just what you need to land on the first page of Google’s search results page.
Consumers are Looking for Sites That Are Easy to Navigate
One of the first things a visitor to your website will notice is how accessible it is. If a person has to wait more than a few seconds for your website to load, they will probably leave out of frustration. You will also need to focus on the navigational elements of your site. Making sure that search bars and popular content are easy to find is vital.
If a consumer has to spend too much time looking for the information they want, it may cost you a potential sales lead. The key to keeping your website optimized is reviewing and altering it on a routine basis. Design components that were considered popular and modern a few years ago may appear outdated in the modern online landscape.
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A Structured Page Layout is Essential
As soon as a consumer sees your website, they will begin to look at how your page elements are structured. During the website design process, you need to take stock of whether or not the pages on it are appealing and devoid of distracting or unnecessary content.
Paying attention to everything from the font used on a page to how scannable the content is can provide you with insight into how user-friendly it is. If you are looking for an outsider’s perspective on a new website, you can beta test it before launch. With the feedback from this beta test, you can figure out how to optimize your website for the ultimate user experience.
When trying to build and optimize your website, working with web design and marketing professionals is vital. In most cases, a DIY web design will lead to big problems in the long run. The money you pay these professionals to help you design a website will be worth it due to the results they can produce.
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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.
If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com
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