The Changing Face of B2B Buyers Infographic

Posted by Mike Pitt on September 2, 2015 in B2B, blogpost, Business Advice, Business Growth, Business strategy, Content marketing, Culture, digital marketing, Evaluation, Featured Articles, Karla McDougall, Marketing Discussions, Marketing Fundamentals Ltd, Mike Pitt, Opportunity, Results, Success

This infographic summarises the changing face of B2B buyers and makes recommendations for a successful B2B Marketing Strategy. It is significant that millennials comprise almost half of B2B researchers today. As a consequence we recommend that B2B marketing strategies are tailored to appeal more to millennials. The specific changes that will deliver the most impact are the following:

1. Make doing business easy – Incorporate Social Media and instant messaging into your communications and have resources in place to respond quickly.

2. Influence Your Influencers – Develop a strong voice in key digital and live communities by creating client personas to determine and target influencers.

3. Offer Omnichannel – Assess client touch points and make adjustments where needed to provide a seamless omnichannel experience.

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247 or you can also email us via mail@marketingfundamentals.com

Thanks for reading!

Best regards,

Marketing Fundamentals Team.

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