Snapchat: Don't Believe the Hype - Marketing Fundamentals

Snapchat: Don’t Believe the Hype

Posted by Mike Pitt on December 1, 2016 in B2B, Blogging, blogpost, Branding, Business Advice, Business Growth, Business strategy, Content marketing, customer focus, digital marketing, Evaluation, Featured Articles, internet trends, Marketing Fundamentals Ltd, Mike Pitt, Mindset Matter, Opportunity, Professional Services, Results, Return on Investment, SME & SMB Owners, Snapchat, Social Media Marketing, Social media strategy, Success, Visual Content

This video is about Snapchat: Don’t Believe the Hype by Mike Pitt. This is video number 163 and blog post number 380. You can subscribe to our channel Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt discusses Snapchat: Don’t Believe the Hype. This video will be of interest to B2B marketers considering using Snapchat.

Snapchat Hype

I don’t think that Snapchat will be a breakout platform in the way that Facebook was or even to the extent that Twitter was and here are the reasons why I think that. For the majority of B2B businesses that we work with Snapchat is not an easy fit. There is a disconnect between the way they promote themselves to their customers and the core audience of Snapchat. Snapchat has a much younger age profile. There is also the concern that as Snapchat approaches an IPO valuing it at $25 billion it has done little to really justify that figure. In addition, there is one other major consideration that I discuss in the video. You can watch the video here.

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Mike Pitt

Founder of Marketing Fundamentals Ltd

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