Welcome back! We hope you managed to find some time to relax over the festive period and are now refreshed and ready to resume your marketing activities for your business. We feel it is important that you get a Bolt-esque start out of the blocks; rest assured your competitors will be all around and once again challenging for dominance in your niche.
To help you we have identified 8 actions you should take now that will enable your business to grow and for January to be a successful month for your company.
1. Lapsed customers – Contact all lapsed customers. This post will show you how:
SME Owners – Gone but not forgotten – 10 successful techniques for contacting lapsed customers
2. Sales channel – Identify your most profitable sales channel and put more resource into it – for many this will be online.
3. Competition – Re-evaluate your competition and ensure your product/ service offering is different.
4. Diversify – Introduce products or services that appeal to more than one customer segment – value for money and high net worth customers at the same time, for example.
5. Upsell – Increase your attempts to upsell customers as they pass through the point of purchase online and offline. This post will show you how:
SME Owners – 7 Classic upsell techniques you should be using now
6. Innovate for success – Introduce innovations to your range of products/ services.
7. Recruit– Consider whether work placement /interns could add to the productive capacity of your business.
8. Feedback – Ask your customers what they like about your products and services and ensure that whatever is fedback to you is promoted in your marketing communications and customer service.
We wish you all a very productive January. Would you like our help to achieve your marketing objectives? If so, fill out our booking form under the services page or give us a call on
+44 845 2264247
You could also drop us an email via mail@marketingfundamentals.com
We hope you find this information useful.
Kind regards,
Marketing Fundamentals Team
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