In the last few years, Short Form Content has come to the forefront of Content Creation. This is has been driven by the amazing success of TikTok which prompted Instagram and YouTube to create their own copies of TikTok. That is how Instagram Reels and YouTube Shorts were born. All of these platforms have forced Content Creators to learn a new content format and to understand how to be successful with this new format. Has this been good for Content Creators? Please keep reading to discover my thoughts on this topic.
The choice between short form content and long form content depends on various factors, including the goals of the content creator, the target audience, and the platform being used. Both types of content have their advantages and can be effective in different scenarios. Here’s a breakdown of each:
Short Form Content
- Concise and focused: Short form content allows you to deliver your message quickly and succinctly, making it ideal for capturing attention in a fast-paced online environment.
- Easy to consume: Shorter content tends to be more easily digestible, especially for audiences with limited time or attention spans.
- Shareability: Short form content is often more shareable, making it easier to spread your message across social media platforms.
- Versatility: Shorter pieces can be used as teasers or introductions to longer content, driving traffic to more comprehensive resources.
Long Form Content
- In-depth exploration: Long form content provides the opportunity to delve deep into a subject, offering comprehensive information and analysis. It allows you to showcase your expertise and provide valuable insights to your audience.
- Search engine optimization (SEO): Longer content tends to perform better in search engine rankings, as search engines often favor comprehensive and authoritative pieces.
- Establishing authority: Well-researched and comprehensive long form content can position you as an authority in your field and help build credibility with your audience.
- Engagement and loyalty: Long form content has the potential to engage readers for an extended period, allowing them to immerse themselves in your content and develop a stronger connection with your brand.
Ultimately, the best approach for content creators often involves a combination of short form and long form content. Short form content can be useful for capturing attention and driving initial engagement, while long form content provides an opportunity to nurture relationships, demonstrate expertise, and provide more value. It’s important to understand your audience’s preferences and needs, experiment with different formats, and adapt your content strategy accordingly.
My Verdict
I am a member of an official YouTube Shorts community and have also conducted my own research into Short Form Content. I have posted hundreds of TikToks, Instagram Reels and YouTube Shorts. Here are my findings:
a) Short Form Content may increase your exposure to a wider audience but these viewers have no connection to you. They are not likely to become part of your community or watch any ads around your YouTube Shorts, Reels or TikToks.
b) The majority of Content Creators (98%) are making no money at all from Short Form Content and would be better off focusing on Long Form Content i.e. uploading videos longer than 8 minutes to YouTube and monetizing via Adsense.
c) There are many Content Creators on TikTok or YouTube Shorts with large followings (200K +) that are making no money from their following.
d) For the majority of Content Creators, creating Short Form Content is effectively working for free. It’s great for the video platforms because they get lots of User Generated Content (UGC) but it is not great for the Content Creators.
e) Long Form Content is more effective than Short Form Content at generating leads for B2B businesses because you have the chance to build a relationship with the viewer as they consume your longer videos. Viewers are more likely to enter your sales funnel.
Take Action
Do you agree with me? Are you going to re-focus on Long Form Content? Let me know your thoughts below.
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