When you work in PPC, creating an Adwords campaign from scratch is one of the most important things you have to do. Setting it up in the best possible way is essential if you want your ads to achieve success. That very moment when you decide the keywords and ad texts you will be using is the backbone of everything. But it is also one of the hardest parts of your work. But let’s do it step by step.
PPC Campaign Optimization – Step by Step Process
1. Keyword Configuration – First we have to work with our keyword configuration. We do advise you to keep in mind the Long Tail during the whole process. It is very important to categorize properly all your keywords, as well as to use broad phrases and exact bid in order to get the best results. But also we advice you to choose very carefully the negative keywords that you will include in your campaign. Remember to think constantly about the Quality Score.
2. Loving your ads – The second step for a top-notch PPC campaign optimization would be “loving your ads”. What do we mean? Well, you have to care about your ads. And how do we do it? It doesn’t matter if you have ad texts, banners or video ads, you should always contrast the CTR. At the same time, don’t use site links that are too generic. Users want relevance! It is important also to make use of dynamic keywords and ad groups. And, above all, there must be relevance between ads and keywords. The better you do, the better Quality Score you will achieve.
3. Ad Design – Next it’s time to put some effort in the design, layout and looks of your Adwords campaign. We live in a very visual world and in order to be more “clickable” our ads have to look good. It is time to design quality and conversion-focused landing pages, which will make them more attractive for users. If you do retargeting, try not to bother users too much. Then take a second and think carefully which are the best Calls to Action for each target.
4. Performance Monitoring – Last but not least you must analyze the performance of every PPC campaign you are working on. Monitor the CTR and CR to assure a good ROI, and analyze bounce rates and the load page time of your web and landing pages among many other things. All this work takes a great deal of time and effort in your PPC campaign optimization . Depending on the size of the campaign – it can take from hours to days.
Luckily, there are some PPC tools that can help you speed up the process saving time and losing no quality at all. We advise you to try out PPC DE tools, a pioneering online tool developed by Spanish online marketing agency Desmarkt that blends time optimization with quality in the creation of each PPC campaign. This tool makes it possible to create, organize and structure PPC accounts in an easy, quick and convenient way and succeeds in cutting down costs. You can complete in a few minutes a process that could take up at least one week of work.
This guest post was written by Patrícia Cuní. Do you need help with any aspect of your marketing? Feel free to give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.
We hope you have found this information useful.
Best regards,
Marketing Fundamentals Team
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