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Last month we started working with a new company. When I say new, I mean brand new. The founder was completing his ‘gardening leave’ from his previous role when we initially met last year and his new company website was yet to be found by Google’s search spiders. In no uncertain terms, we were going to have to start from zero. The founder had a lot of senior business experience but this was to be the first time he would run his own company.
In Business to Business circles, a lot of value is placed on a company’s reputation; contributory factors to the building of this reputation are the experience of key personnel, longevity of the business and the communications material that are produced by the company.
Can a New Company Benefit From Content Marketing?
Last month we started to implement our agreed strategy for the founder and the results were almost immediate. Please note, Content Marketing takes time to work. I have articulated my thoughts on how long you should allow in this article, How Long Does Content Marketing Take to Work?
After starting from zero we are steadily building up relevant traffic to his website and generating leads and enquiries. Our client has been pleasantly surprised by the progress we have made so far. Please note that we have not used any paid media channels; no promoted tweets, no LinkedIn advertising, no Facebook ads – just unique content and Social Media distribution.
So, the answer to the question posed in the blog title is yes. Even brand new small companies, often with less than 5 employees, can benefit from Content Marketing if it is well executed. Would you like our help in creating and implementing a successful Content Marketing strategy for your business? Email us or call us to set up the first meeting, the details are below.
B2B Content Marketing Agency London
Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.
If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com
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Best regards,
Mike Pitt
Founder, Marketing Fundamentals Ltd
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This is blog post post number 446.
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