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Recently I have been approached by companies and brands asking me to promote their services and events as a micro-influencer.
What is a Micro-Influencer?
An article in Ad Age provides the following definition:
‘Micro-influencers have smaller followings than macro-influencers (think 10,000 to 90,000 followers as opposed to hundreds of thousands). They are often real people, not pop stars or reality television sensations.’
I am certainly a real person and I have an authentic relationship with my followers. These approaches to me were made as a result of my audiences on Twitter, LinkedIn and YouTube. As regular readers of this blog will now, my focus is on Professional services and B2B firms. it would not make sense for a fast fashion brand to want to work with me but for those who have a similar audience I can offer access to an engaged niche audience receptive to new products, services and events.
How do You Hire Me as a Micro-Influencer?
If you have a campaign or launch that you feel would benefit from micro influencer support feel free to email me and we can then arrange a call or meeting discuss your campaign’s requirements and how I can work with you as a micro-influencer.
B2B Content Marketing Agency London
Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful. You may also like this post, What are Social Influencers?
If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com
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Best regards,
Mike Pitt
Founder, Marketing Fundamentals Ltd
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This is blog post post number 406.
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