So here we are in the era of content marketing. By now, the idea that ‘content is king’ has been relentlessly drilled into our systems. But, all content is not king. Content that is high on quality and relevance and has the ability to hit the right chords with audience, rules the field. In this post, we focus on the future of Content Marketing specifically the latest trends and predictions that will help you put the right effort in creating and marketing your content. Follow these guidelines to keep your blog absolutely ready for the latest marketing trends, this year.
Future of Content Marketing – Latest Trends And Predictions
Trend: Social Media, engaging content, blogs and newsletters lead the content marketing business
Nowadays, every blog or business owner is busy promoting their business on popular social media sites. With innumerable Twitter followers, they are aiming to reach towards a greater and larger mass.
Prediction– In 2015, it can be said that other content marketing options, like live events or brand promotion programmes will gain momentum along with awareness that is created on social media. In fact, your company’s visibility is likely to buck up when you promote it live amongst prospective clients.
Trend- How the various brands and business houses measure success
Until now, the various business houses and brands were determining success based on the amount of traffic to their website. So, according to the trend, the company’s sales figure is likely to buck up if they have more visitors to their site every day.
Prediction– According to the current prediction, 2015, just like 2014 will be a year of metrics. Here, the sheer traffic to website will not be the determinant of success. Instead, metrics such as the number of downloads, volume of orders, quality of leads or a combination of the three will determine whether your brand is successful or not.
Trend- What type of content is created?
Most businesses focus on creating content which follow the current marketing trends. Focusing much lesser on the details of the company or the leadership profiles, the content is simply created with the aim of ousting all impeding competition.
Prediction– In 2014, there has been a rapid change in the content market. This trend is likely to follow in 2015 as well. Here, companies will focus more on their success stories. Instead of telling how they are better from the competitors, they will now focus on sections like “Why should you trust us?”, “What can we offer that no one else can?” The content will be precise, meaningful and engaging, thereby bucking up the popularity of your profile on a single go.
Trend for the year 2015
Baffled with these upcoming trends? Well, you needn’t be, as you can now get ready for the year ahead with valuable and effective guidelines.
You can start off with creating your own case study as it will turn out to be a commendable source of trust and will also help you become a recognized authority in your field.
Follow this up, by hosting live events to market your brand. On top of that, try to measure the impact from your content marketing programs. Refocus on the content that you provide to your consumer, and soon you will be ready for the competitive and stringent marketing trends of the current year. Good luck, with your Venture!
We hope this information has been useful to you. If you’d like to talk to us about creating effective Content Marketing for your business give us a call on +44 8452264247 or email us at mail@marketingfundamentals.com
Best regards,
Marketing Fundamentals Team
