I know that you know the music…the first person dancing and then after around 17 or 18 seconds everyone goes absolutely nuts. Yes, I am talking about the Harlem Shake – the latest internet trend responsible for around 45 million views on YouTube. It look set to be this year’s ‘Gangnam Style’. There has been much discussion of the Harlem Shake at Marketing Fundamentals Ltd HQ. I know what you are thinking, this is all very amusing but how does it help you promote your business. Below are 10 businesses that could easily leverage the Harlem Shake to raise their profile and promote their businesses by quickly making their own version. Speed is of the essence, of course.
Dance Schools
Video Production companies
Photographers/ videographers
Flash Mob companies
Costume Hire Shops
Musicians /Bands
Event Management Companies
Educational institutions
Venue Hire Locations
Entertainment Industry
The Harlem Shake like any internet trend (remember planking?) is not for every company, of course. However, when executed well a topical piece showing your company’s lighter side can have more impact than many ‘safe’ communications pieces.
If you need our help spotting topical marketing opportunities or with any aspect of your marketing strategy give us a call on +44 (0) 845 2264 247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.
We hope you find this information useful.
Best regards,
Marketing Fundamentals Team
Don’t know what the Harlem Shake is ? Click here
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