Background
Cloud Knowledge Base is an IT consultancy that helps SMEs migrate to the Cloud enabling them to work more efficiently.
Objectives
Build an audience of London SMEs and entrepreneurs
Promote Cloud Knowledge Base’s appearance at the Richmond Business Expo in 2013
Increase engagement with London based SMEs and entrepreneurs
Strategy
Created a weekly blog delivering value / solving IT related issues for the SME audience.
Used Twitter as lead platform to distribute new pillar Content but also used YouTube
Results
Twitter following increased 202 % and level of engagement was enhanced
Web traffic increased by 76 % in the 3 months prior to the Richmond Business Expo
There were 151 new qualified leads generated at the Richmond Business Expo which compared with 6 the previous year!
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