This infographic summarises the most effective Content Marketing platforms for B2B Content Marketers and identifies B2B Content Marketing Trends 2016. The infographic also makes recommendations in terms of pinpointing areas for growth that will enable B2B businesses to set themselves up for success. It is no surprise that blogging remains popular identified by 57% of B2B Marketers as the most important for of content for generating leads and increasing brand awareness. From a B2B Marketers’ perspective the areas for growth are:

B2B Content Marketing Trends 2016

1. YouTube 96% of B2B Marketers want to increase their use of video in 2016.

2. Google + Use of this platform by B2B Marketers is up 9% from last year; making it the the fastest growing B2B platform in 2014.

3. LinkedIn – Considered the most effective platform in 2014, 80% of B2B Marketers want to increase their use of LinkedIn in their marketing efforts.

4. Slideshare – 43% of B2B Marketers want to increase their use of slideshare compared to just 26% of B2C Marketers.

Full details and data sources are in the infographic.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247 or you can also email us via mail@marketingfundamentals.com

Thanks for reading!

Best regards,

Marketing Fundamentals Team.

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This is blog post number 311.