In the digital era, having robust social media strategies to boost business performance is critical for all brands. Social media networks play a big role in marketing, social selling, and lead generation. Furthermore, they can be convenient POCs (points of contact) between consumers and brands. Here are five social media goals that entrepreneurs can set for their businesses.
1. Relationship and Community Development
Many businesses focus on increasing their following. While followers are significant, forming robust relationships with your audience is more critical. Developing a reliable community for your brand means that your audience will find more value in the business.
Today, the popularity of Facebook groups keeps on growing because they allow you to provide a relevant and engaged community for your consumers. Doing so encourages your audience to become more loyal to the brand. Here are tips for facilitating relationship and community development on social media.
· Organize Engagement-based Contests
Create contests requesting your followers to insert captions on your images. People enjoy being in a space that allows them to be creative. Consider throwing in an incentive to encourage more participation.
· Create a Facebook Group
A Facebook group allows you to create an exclusive and authentic community that many of your followers love. Be sure to plan and balance your work daily to facilitate engagement and conversation generation.
· Respond on Your Channels Promptly
Part of building a robust relationship with your audience involves addressing issues as they arise. Various social media management tools can help you view all messages, allowing you to respond on time.
2. Brand Awareness
Brand awareness is the process of ensuring that your brand is appropriate to the target customers in their region. To boost brand awareness on your social media platforms, consider providing answers to customer queries. You can do so by posting relevant content and sharing the same on your popular social media platforms. This content may include infographics, blog posts, articles, or statistics.
Brand awareness goes hand in hand with brand recognition. The latter is the level at which consumers can identify your brand precisely using visual signals like colors and a logo. Adopting logo software can help you a lot, in this case. Remember to showcase your brand to your audience by including images of your company events, office, and employees. Consider including appropriate and fun memes that associate with your brand. Doing so helps you develop a bond with your customers and audience while boosting brand awareness.
To increase brand awareness, you should focus on increasing engagement, likes, followers, and Retweets.
3. Direct Sales
Nearly all brands are on social media to promote their products and make more direct sales. To succeed in social media marketing, you should focus on building relationships with your target audience first. Adopt the 80/20 rule where 80% of your content focuses on building relationships while 20% is direct sales.
4. Practical Social Customer Service
Social media is a critical tool that you can leverage to increase customer satisfaction, revenue, and retention.
Studies indicate that approximately 21% of social media users leverage it for customer support. Entrepreneurs will continue using social media to provide customer support in the future. Still, an opportunity to offer excellent customer support awaits entrepreneurs on social media, which they can use to separate themselves from their competitors.
To track the effectiveness of your customer service, track the following metrics:
- The number of support based questions
- Your response time
- The customer satisfaction score.
5. Lead Generation
Lead generation is a strategy that many companies with lengthy sales procedures use. These include enterprise software organizations. Companies can use this approach as a sales funnel.
Social media is an excellent tool that allows you to reach a wider audience and incorporate or introduce them to your business. Lead is a broad term that indicates that interested customers have surrendered some of their data like their email address, name, or phone details.
Here are some metrics to help you keep track of your lead generation exercise on social media.
- Personal data. Often, this includes email addresses acquired via social media. Determine the number of leads you have gathered via your various social media platforms.
- Determine the number of people who took part in your social media events or contests and shared their contact details with you.
- The number of gated content downloads. Figure out the number of people who downloaded your content from the total visitors.
- The number of clicks on your lead generation posts on social media.
- The lead conversion rate from social media posts.
Finally
Many entrepreneurs are reluctant when it comes to having social media goals for their businesses. However, having objectives in place helps you improve your social media strategy and facilitate easy content creation.
B2B Content Marketing Agency London
Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.
If you would like our help creating and executing a Content Marketing Plan for your business or organisation, email us via mail@marketingfundamentals.com
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Marketing Fundamentals Team
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